With
the games starting today in Athens, it's interesting to note the use of
design to portray the games in a manner that is universal to all
cultures.
"At the world’s greatest sports event, Olympic design carries the burden
of connecting visually the values of the Olympic ideal within the
context of the values of the host city.
The combination of colours that compose the so-called “Look of the
Games”, create an electric atmosphere which generates spectator
enthusiasm and can positively impact the athletes’ performance."
The olympic poster is on the left, but there is many more Olympic design elements - from the medals to the mascot.
